If You Confuse You Lose
To find clarity, step outside your business and pretend you know nothing, then take a look at your materials. Are they easy to understand? Would somebody outside your industry be interested in knowing more? Are you using too much inside language? Are you talking about emotional results people will experience if they engage your products? Are you bragging to your competitors or are you endearing customers?
Start With Why
“Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief – WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?”
~ Simon Senek
Starting with why helps create vision and passion. The ability to communicate your vision to your customers both emotionally and rationally is what leads to their engagement and your success. We believe that starting with why is crucial to creating clear and effective communication for your company and is the foundation of our work
Fee: $1,500 – includes a 4 hour on site session and research
Landing Page Fees by Type
This is the most important page of a website, and is often the most difficult to write.
Fee Range: $450 to $4,500
An “information” page contains good relevant content such as a “How To” articles, product reviews and any other information your prospect might need as part of the decision process. The goal of an information page is not to directly sell something, but to move the sales process forward in some way.
Fee Range: $250 to $750
Product description is minimal; the focus is more on the benefits the prospect will experience once they complete the transaction
Fee Range: $450 to $4,500
A page that directly sells a product or service. These can range from a short product description page (similar to the ones you see on Amazon.com) to a full blown sales letter.
Fee Range: $450 to $10,000
Sales Page Fees Broken Down By Equivalent Length in Print:
Fee Range: $450 – $1000
Two to Four Pages
Fee Range: $1,200 – $2000
Six to 20 Pages
Fee Range: $3,000 – $10,000
Standalone Sales Email
Similar to promos, these emails close the deal.
Fee Range: $250 to $2000
Articles and editorial for a online magazine.
Fee Range: $150 to $750
Ranges by complexity of topic and client size – generally 400 to 1200 words.
Fee Range: $75 to $300
A personal email from your client to his readers.
Fee Range: $50 to $200 per email (usually priced by month.)
SEO Copywriting Fees
(Search Engine Optimization)
Optimizing a Page
Re-write web copy, so that it can be found by the search engines for a desired keyword or phrase.
Fee Range: $200 – $400 per page
Writing a Small Website
Write a five to six-page website using SEO strategies.
Fee Range: $1,500 – $3,500
SEO Strategy and Training
Help with key-phrase research, or training on how to optimize copy.
Single PPC Ads
Write the ads that appear on a search engine’s results page under the “Sponsored Links” heading, based on the keyword research provided.
Fee Range: $75 – $250 per ad
Full PPC Campaign
Put together all of the creative for a PPC campaign including the keyword research, 10 different ads, a landing page, the welcome page, and a welcome email.
Fee Range: $1,000 to $2500
Pay-Per-Click Campaign Management Fees
In addition to writing the creative for a PPC Campaign, you can elect to have the entire process managed in an ongoing basis. This includes placing, managing, and continually testing the PPC ads, and then tweaking the copy as needed.
Fee Range: 15% of PPC ad fees spent by the client, or $500 to $6000 per month
Expectations & Results
Transforming your message so it is easily communicated and clearly understood takes time. Typically we work with our clients for a minimum of 3 months to bring about the results they desire.